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Color Rule: Study (a little) Psychology

If your goal is to persuade, motivate, engage, or inspire people, then, in many ways, your goal is to better understand the psychology behind what causes people to feel the way they do. Reserach has...

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Color Rule: Affect Moods and Behaviors

In addition to using color to affect emotions, you can actually explore ways in which color affects how people act and react to information. Research in the way color affects physical behaviors is a...

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Contrast Rule: Make Things Different

Whenever you place two or more visual elements in a page that are not intended to be exactly the same, it’s important that you make each element clearly and distinctly different. Whether you are using...

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Contrast Rule: Use Highlighting Techniques

In some ways, the term “highlighting” can be used synonymously with “contrasting,” since the goal of highlighting is to contrast one piece of information from another. When you highlight information,...

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Contrast Rule: Contrast the Size

Size is an incredible tool that magically announces to people what is most important and what is least important. Whether you’re creating a résumé, a sales report, or a flier (or anything else), you...

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Contrast Rule: Contrast the Typefaces

When it comes to contrasting visual elements to look significantly different from each other (see Contrast Rule #1: Make Things Different), typefaces are no exception. But first, a word on...

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Contrast Rule: Contrast Tints and Shades

This article was written by one of our amazing contributors! Content may include promotional links. Color itself, as defined by individual hues, has a significant ability to create interest and draw...

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Contrast Rule: Contrast Space & Position

While you might often think of contrast in design as having to do with the physical characteristics of a particular design element (like its size, weight, color, typeface, and so forth), by definition...

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Website Evaluation Form: Now a Fillable PDF!

If you, your students, or your business has built a website, you’ll want to evaluate how well it’s working. One critical method of evaluation, of course, is to conduct a usability test. You can learn...

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Why You Should Create Multiple Slide Types for Your PowerPoint Deck

When you give a presentation, it’s likely you find using a slide deck helpful. It keeps you organized, it allows you to visualize your complex information, and it helps keep your audience engaged. But...

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