Color Rule: Study (a little) Psychology
If your goal is to persuade, motivate, engage, or inspire people, then, in many ways, your goal is to better understand the psychology behind what causes people to feel the way they do. Reserach has...
View ArticleColor Rule: Affect Moods and Behaviors
In addition to using color to affect emotions, you can actually explore ways in which color affects how people act and react to information. Research in the way color affects physical behaviors is a...
View ArticleContrast Rule: Make Things Different
Whenever you place two or more visual elements in a page that are not intended to be exactly the same, it’s important that you make each element clearly and distinctly different. Whether you are using...
View ArticleContrast Rule: Use Highlighting Techniques
In some ways, the term “highlighting” can be used synonymously with “contrasting,” since the goal of highlighting is to contrast one piece of information from another. When you highlight information,...
View ArticleContrast Rule: Contrast the Size
Size is an incredible tool that magically announces to people what is most important and what is least important. Whether you’re creating a résumé, a sales report, or a flier (or anything else), you...
View ArticleContrast Rule: Contrast the Typefaces
When it comes to contrasting visual elements to look significantly different from each other (see Contrast Rule #1: Make Things Different), typefaces are no exception. But first, a word on...
View ArticleContrast Rule: Contrast Tints and Shades
This article was written by one of our amazing contributors! Content may include promotional links. Color itself, as defined by individual hues, has a significant ability to create interest and draw...
View ArticleContrast Rule: Contrast Space & Position
While you might often think of contrast in design as having to do with the physical characteristics of a particular design element (like its size, weight, color, typeface, and so forth), by definition...
View ArticleWebsite Evaluation Form: Now a Fillable PDF!
If you, your students, or your business has built a website, you’ll want to evaluate how well it’s working. One critical method of evaluation, of course, is to conduct a usability test. You can learn...
View ArticleWhy You Should Create Multiple Slide Types for Your PowerPoint Deck
When you give a presentation, it’s likely you find using a slide deck helpful. It keeps you organized, it allows you to visualize your complex information, and it helps keep your audience engaged. But...
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